If it seems like everyone you know is in Palm Beach right now, there’s a good explanation for that: they are. The land of palm trees and endless summer has long been a favorite winter getaway for its dynamic mix of art galleries, restaurants, and shops, all rolled into one nonstop social scene. And the pandemic only heightened that, as New Yorkers and other cosmopolitan urbanites have recently settled down there for good.

Answering the call of what all those stylish new denizens will adorn themselves with, some of the world’s best jewelers have made their own migration to this pink paradise, bringing their rare jewels and one-of-a-kind looks along with them.

Here’s your definitive guide to Florida’s most glamorous getaway, from a jewelry lover's perspective.

The New Must-See Jewelers in Town

Marissa Collections

A favorite fashion destination in Naples, Florida for 45 years, the Hartington family has brought a curated mix of the hottest jewelry brands and designers to their new outpost at the Royal Poinciana Plaza.

It’s the only place in town that offers statement-making jewels from the likes of David Webb, Sydney Garber, and Irene Neuwirth (who designed unique pieces just for the Palm Beach location). “Women love to wear jewels in this town whether they are going to Soul Cycle or dressing for dinner,” says Jay Hartington, who says the Palm Beach crowd prefers big, colorful pieces, especially statement earrings.

The store is one of the Plaza’s social gathering spots with its roster of visiting jewelry designers, celebrity piercer Stephanie Anders available for appointments, and in-house gemologists who are ready to help clients redesign their out-of-date jewels into something fabulous.

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